Matt Cutts on SEO 2009

Matt Cutts of Google speaks about SEO in 2009 with Mike McDonald. Let’s see what he thinks.

Is Ranking Dead?
Cutts said,

I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.

The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.

SEO In 2009

SEOs are starting to embrace the fact that they are marketers. It’s a broader spectrum. You have to think about how you build buzz, how do you get loyal customers, how do you optimize your ROI. All those different things and that can include how do I make good videos, do I have a book, things like that.

Cutts says that people will continue to pay attention to video and images in 2009 but noted a down side. “Of course anywhere there is money there will be spam.” Google has been focusing on its different properties to manage the spam issue.

Mobile
Cutts says that just because search engines are getting better at Flash does not mean mobile is. On mobile devices you can’t just think about search engines. You have to think about the user experience.

Competing with Black Hat SEO
“Black Hat SEO is getting a little more malicious. In a world where Black Hat is moving towards really illegal things as an SEO you have to decide your risk tolerance and do I really want to try to compete with people who are doing illegal stuff or do I want to make a long term site that’s gonna stand the test of time.”

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